Offline ABM & B2B billboard campaignsReach target accounts in the real world
Billboard, digital out-of-home and event advertising made easy for B2B. Create hyper-targeted real-world campaigns that integrate with your CRM and drive revenue.
Latest customer campaigns
Unlock a new B2B channel
Online advertising is getting more expensive and less effective. Cut through the noise with hyper-targeted billboards and digital out-of-home advertising, using our platform built for B2B marketers.
Request demoOffline ABM explained
What is offline ABM?
Offline ABM is account-based marketing with physical advertising: billboards, digital out-of-home (DOOH) screens and event advertising placed exactly where people from your target accounts work, travel and attend events. Instead of buying broad reach, you choose locations based on your account list – and measure the effect on pipeline.
Hoolty in short
- Targeting
- Account locations, movement paths (roads, stations, transit stops) and event venues, based on your account list.
- Formats
- Billboards, digital out-of-home screens, billboard trucks and event advertising.
- Measurement
- Account-level engagement and website visits from targeted accounts, connected to pipeline.
- Markets
- Germany, Switzerland, the Netherlands and Belgium. Other locations on request.
Use cases
Trade show & event advertisingDrive booth visits with billboards and screens on visitors’ routes to the venue.Learn more →Account-based offline advertisingReach your whole target account list with billboards and DOOH.Learn more →Specific account advertisingPut your message right in front of one key account.Learn more →
How it works
1. Target
Target new or engaged accounts exactly where they are and where they move. Upload your target account list as a CSV.
2. Strategy
The Hoolty algorithm identifies account clusters, movement paths and high-impact advertising placements.
3. Launch
Select the recommended campaign(s) that best suit your objectives, upload creatives and launch the campaign.
4. Measure
Measure impact based on account-level engagement. Connect it directly to pipeline and trigger sales actions.
Data-driven targeting
The platform identifies the most efficient ad placements to reach your audience based on account locations, movement paths, CRM data and other data sources.
Learn moreAccount matching
LiveCampaign workflow
Target accounts
Uploaded from your CRM
Matched locations
Billboards and DOOH near your accounts
Sales follow-up
Engaged accounts flagged for sales
Integrated with your workflows
Sync accounts directly from your CRM and match them with the highest-impact billboard and digital out-of-home placements. Use campaign data to trigger sales activities.
Let's talkShow impact on revenue
Track how your offline campaigns influence pipeline and revenue with account-level engagement tracking. Allowing you to show ROI for your campaigns.
Learn moreCampaign impact
During campaignWhat our customers say
Thomas Pohle
Head of Marketing at smino
"Setting up offline advertising in and around event venues not only helps us to maximise ROI, but my team also loves getting creative with it!"
Monica Van Huylenbroeck
Communications & Growth Manager at Teamleader
"I was really impressed when we spoke to Hoolty. They showed us how you can map out a complete OOH route based on traffic data, target group analysis and location data. Not just 'a billboard along a busy road', but a personalised OOH plan that responds precisely to the movements of your target group. On day 1, we already received a message from someone who literally came to us through the campaign."
Offline ABM compared
How account-targeted billboards compare with the channels B2B teams use today.
Hoolty
Offline ABM
with Hoolty
- Targeting
- Specific accounts and their locations
- Attention
- Large, physical, hard to ignore
- Measurement
- Account-level engagement and pipeline
- Best for
- Target account lists, events, key deals
LinkedIn & display ads
Online ABM
- Targeting
- Job titles and companies, online only
- Attention
- Crowded feeds, ad blindness
- Measurement
- Clicks and impressions
- Best for
- Always-on demand generation
Traditional OOH
Media agency
- Targeting
- Broad audiences per city or region
- Attention
- Large, but not aimed at your buyers
- Measurement
- Estimated reach
- Best for
- Mass-market brand campaigns
FAQ
What is offline ABM?
Offline ABM (account-based marketing) is reaching your target accounts with physical advertising – billboards, digital out-of-home screens and event advertising – placed where people from those accounts work, travel and attend events. Locations are chosen based on your account list and movement data, and results are measured at account level.
How is offline ABM different from regular billboard advertising?
Regular billboard advertising is bought for maximum reach in a city or region. Offline ABM starts from a list of target accounts and only uses the locations those accounts pass, such as roads, stations and event venues near their offices. That means fewer, but far more relevant, impressions for B2B companies.
Can you measure the impact of billboard advertising in B2B?
Yes. With an account-based approach you compare engagement – such as website visits – from targeted accounts with similar accounts that were not targeted, and track meetings, opportunities and pipeline from those accounts. Campaign URLs and QR codes add direct response data.
Who is offline ABM suitable for?
B2B companies with a defined list of target accounts: software, professional services, industrial and construction companies, among others. It works especially well when entering a new market, exhibiting at trade shows, or supporting large deals with buying committees.
Which advertising formats can I use?
Classic billboards, digital out-of-home (DOOH) screens at train stations, transit stops, roads and airports, billboard trucks, and event advertising in and around trade show venues.
In which countries does Hoolty run campaigns?
Hoolty focuses on Germany, Switzerland, the Netherlands and Belgium. Campaigns in other locations are possible on request.
How much budget do I need for a B2B billboard campaign?
Less than most B2B marketers expect. Because offline ABM only uses a small number of well-chosen locations, you can start with a focused campaign – one city, one event or one cluster of accounts. We give a pricing indication during the first call.
What do I need to get started?
A list of target accounts and a clear goal, such as entering a new market, more booth visits at a trade show, or moving open deals forward. Hoolty recommends the locations; you provide the creatives.
Is offline advertising better than online advertising?
The combination works best. When buyers see your brand both offline and online, trust and recognition grow, which increases conversion rates and shortens sales cycles. Many B2B companies overspend on online channels; offline ABM brings back balance.
Book a demo
Book a call to learn how account-targeted offline advertising can be a game changer for your marketing team.
During the call we will cover:
- Quick analysis of your current marketing mix
- Tips & tricks on using offline for B2B
- Brainstorming first ideas
- Pricing indication